Traditional Pearl Diving Tours, Abu Dhabi

Operational planning and commercial modeling for the introduction of Traditional Pearl Diving Tours on Sir Bani Yas Island for the Abu Dhabi Tourism & Culture Authority

  • Appointed by Abu Dhabi Tourism & Culture Authority
  • Scope was to audit the operational planning and commercial modeling of a series of traditional tours proposed to be introduced by a 3rd party operator on Sir Bani Yas Island and development of the contractural framework for the tours
  • Tours proposed included pearl diving, traditional fishing and an eco-tour with the construction of a replica, living history traditional fishing village
  • Tours started in 2014
  • Key achievements were
    • the simplification of the number of tours and nature of the offer using phasing
    • a significant reduction in the risk profile of the tours and consequently the level of initial operating subsidy required
    • considerable enhancement of the organization structure behind delivery and marketing of the tours