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About Team Leisure

Picture 2 About Team LeisureBased in Dubai with a worldwide network of Associates, Team Leisure is a specialist leisure consultancy practice that has a unique team of experts and professionals with a proven track record.

Led by Phil Taylor, Team Leisure offers a wealth of experience in creating and operating leisure attractions that are innovative, daring and outstandingly successful. Port Aventura Theme Park in Spain, The London Eye and Ski Dubai are just three of the world-renowned leisure projects in which Phil has had a leading role.

Over 70 assignments have been undertaken to date, including studies and development services for 14 attractions that are now operating in the GCC. Our ability to innovate, create and maintain compelling and commercially viable guest experiences is key to our unparalleled track record.


Our extensive list of products and services cannot convey the full impact on commercial value that the involvement of Team Leisure brings to all of our projects.

Ski Dubai is a world renowned example of where keen product insight allowed an innovative design to be developed that has continued to deliver over 800,000 visitors p.a. since it opened at the end of 2005. This was recognised in a Themed Entertainment Association award given to Ski Dubai for Outstanding Innovation.

What sets Team Leisure apart from others is our ability to be involved in developing and operating the attractions we conceive and delivering what we say is possible in our studies. We are entrepreneurs by nature, we are insightful, innovative and creative. With our finger on the pulse of the Industry, a deep passion and unprecedented attention to detail, we can create and operate successful leisure and entertainment businesses that raise the global benchmark.

Team Leisure’s projects have won many awards for their globally recognized innovations. In the Middle East regions, these include the Magic Planet family entertainment centre in The Avenues shopping mall in Kuwait which won Top International Family Entertainment Centre Award and Little Explorers, (part of the Playnation concept development managed by Team Leisure), which won the Time Out Dubai Best Kids Edutainment Venue Award in 2014.

About the Founder

Phil Taylor


Phil has successfully combined an early career in project management with business administration to build up a significant track record in the development and operation of some of the world's most renowned leisure businesses.

With over 25 years focused exclusively on the leisure sector, Phil was a Main Board Director for The Tussauds Group and Director of The Tussauds Group Studios for 6 years. The portfolio of attractions included Alton Towers, Chessington World of Adventures, Warwick Castle, Thorpe Park, (which Phil acquired for the Group in 1998) and Port Aventura, The London Eye and Madam Tussauds.

In the Middle East Phil is best known for his role as CEO for Ski Dubai, the world's first indoor real snow mountain resort. Phil led Ski Dubai through its development and first year of operation giving him first-hand experience of the UAE market.

Phil's record of creating innovative, commercially successful leisure concepts that combine entertainment, F&B, retail and dynamic public spaces is second to none. Following the outstanding success of Ski Dubai, Phil set up Team Leisure in 2007 with a mix of direct employees and a worldwide network of Associates to bring world-class market analysis, development and operational expertise to the leisure industry.



Team Leisure has developed a worldwide network of industry leading Associates including notable creative design companies and creators and is pleased to have offered its consulting services in association with the following leading leisure firms and experts:

Market Analysis & Studies:

  • Real estate advisor - CBRE (Dubai)
  • Real estate development & investment - Bill Kistler (UK) – Past President Urban Land Institute (EMEA/India)
  • Sports consulting - Octagon (UK)

Development Services:

  • Aquarium and aquatic centre design - Peddle Thorp Architects (Australia)
  • Artwork & creative design - Sinclair Design (USA)
  • Attraction design and masterplanning - Nichols Brown Webber (UK)
  • Attraction design & imagineering - Thinkwell Group (USA)
  • Play area design & equipment supply - HPS Middle East (Dubai)
  • Snow centre technical design - Acer Snowmec (UK)
  • Theme park design - John Wardley (UK)
  • Theme park & animal experience design - PGAV (USA)
  • Zoological attraction design – ZooQuariumDesign (Germany)

Operational Services:

  • Aquarium and marine attraction operation - Parkthorn Consulting (Australia)
  • Aquarium operation - David Mace (UK) – Founder of Sea Life Centres
  • Extreme sports & urban culture events - Flow Events (Dubai)
  • Marketing - Britton McGrath Associates (UK)
  • Market research - Morisetti Associates (UK)
  • Operations, technical and compliance reviews - Andrew Potter (UK)
  • Zoological attraction operation – Dr. Stephan Hering-Hagenbeck (Germany)